Driving digital acquisition and engagement for financial products.

At Tata Capital, I manage retail loan journeys, grow business through partner campaigns and push digital adoption. Previously, I created content and training for consulting & research teams, helping brands communicate clearly across web and social.

Retail loan journeys Digital & DSA campaigns Copy & content Training & enablement
3 Years in client-facing & content roles
2 End-to-end digital loan journeys improved

Led growth-oriented initiatives: paperless onboarding, campaign reactivation for dormant sourcing channels, real-time eligibility tools and compliance checks.

Profile
Snapshot of my marketing-oriented experience

I bring 20 months of product management and customer relationship experience in retail lending, with a focus on driving business numbers, optimising digital journeys and improving customer satisfaction.

Before that, I spent 18 months as a content writer, trainer and customer retention specialist, creating copy for blogs, websites and social media while mentoring junior researchers and running training programs.

I enjoy translating complex financial processes into journeys and campaigns that are easy for customers to understand and for business teams to execute.

Marketing-relevant highlights
  • Conceptualised campaigns to reactivate dormant sourcing channels.
  • Improved digital onboarding to a paperless, DIY customer journey.
  • Created content for blogs, websites and social media business accounts.
  • Trained and mentored junior researchers and content teams.
Growth-focused Customer-centric Detail-oriented Comfortable with data & metrics
Experience
Click a card to expand responsibilities & impact
Product Manager – Personal Loans
Tata Capital Limited · Retail Lending
May 2023 – Present
Digital journeys Campaigns Stakeholder mgmt
  • Oversee direct selling agent (DSA) business, providing sales support and ensuring compliance with banking regulations for personal loan products.
  • Drive digital adoption of existing services and improvements in customer satisfaction through journey optimisation.
  • Enhanced the customer onboarding journey via digital initiatives, resulting in a paperless DIY process and improved turnaround time from application to disbursal.
  • Integrated a financial analyser tool (Perfios) into the personal finance journey to enable real-time eligibility checks and automated responses.
  • Modified the business rule engine linked to the Perfios tool to incorporate income, bounce and obligation logic, reducing manual credit underwriting.
  • Led onboarding of digital compliance and fraud checks in line with central financial regulations, strengthening internal dedupe and risk controls.
  • Created and monitored campaigns to reactivate dormant sourcing channels, contributing to around 12% month-on-month growth and a significant uplift in overall business.
  • Regularly analyse financial data, identify trends, and develop strategies to grow the organisation’s DSA business.
Details ▾
Senior Academic Researcher
Whiteswan Consultancy Services Pvt. Ltd.
Dec 2019 – Sep 2021
Content Client success Training
  • Engaged with existing clients to understand expectations and improve the quality of content delivered.
  • Created weekly training reports and performance improvement plans for junior researchers.
  • Conducted specialised training and feedback sessions, building a strong base of writers with consistent quality.
  • Collaborated with cross-functional stakeholders, strengthening communication and project delivery skills.
Details ▾
Senior Academic Researcher
Royal Content Research Services
Mar 2019 – Dec 2019
Copywriting Web & social
  • Created engaging content for blogs, technical topics and commercial subjects across domains.
  • Developed website content for both commercial and non-commercial sites, tailoring tone and structure to target audiences.
  • Wrote social media copy for business accounts, supporting brand presence and audience engagement.
Details ▾
Skills
Filter by focus area to see relevant strengths
Campaign strategy & planning Channel reactivation Customer acquisition & retention Customer journey mapping Stakeholder communication Digital onboarding journeys Requirements gathering Business rule engine understanding Collaboration with credit & risk Process optimization Blog & article writing Website copy Social media copy Training & mentoring Presentation & storytelling Data-driven decision making Trend identification Campaign performance tracking Perfios & eligibility tools (user perspective) Compliance & fraud checks (process understanding)
Education
Foundation in management and engineering
M.B.A. - Marketing
K. J. Somaiya Institute of Management, Mumbai, India 2021 – 2023
B.Tech – Electrical Engineering
Maulana Abul Kalam Azad University of Technology 2013 – 2017
Contact & Notes
How I can add value in a marketing team
How I work

I like roles where I can take ownership of specific funnels or campaigns, work closely with sales / channel partners and translate customer feedback into both marketing experiments and product improvements.

I am especially interested in marketing roles in financial services or technology-driven businesses where compliance, risk and customer education are key.

Let’s connect

Reach out via the contact panel on the left — I’m available by phone or email and based in Thane, India (open to relocation for the right role).

If this CV reached you via a link, I’d be happy to walk you through the journeys and campaigns mentioned here in more detail during a conversation.